Massenkommunikation 1995: German Media Use and Time Budget Survey

Massenkommunikation 1995 is a survey dataset from Frankfurt Ard covering media equipment, usage habits, and time budgets in German households. The description details topics including household media technology, detailed 24-hour time-use diaries, attitudes towards media credibility, political interest, and early adoption of new media like computers and the internet. Demographic variables include age, education, income, household composition, and federal state.

Use Cases

• Modeling daily time allocation for media consumption based on the detailed 24-hour diary data mentioned in the description.
• Analyzing correlations between demographic factors and media credibility perceptions based on the described survey scales.
• Studying early adoption patterns of computers and internet access in households based on the 'new media' section.
• Investigating relationships between political interest, value orientations, and preferred information sources described in the survey.

Strengths

• The description specifies a detailed 24-hour time-use diary captured in 15-minute intervals for media consumption and leisure activities.
• Survey covers a wide range of topics including media technology, usage habits, political attitudes, and demographics as listed in the description.
• Includes constructed indices for summarized values of leisure activities and media use, as noted in the description.

Limitations

• Row count and file size are unknown, which may limit suitability assessment for large-scale analysis.
• Column-level documentation is absent; field semantics must be inferred from the description or after download.
• Last update date is unknown; freshness unverified for the 1995 data.

Provenance

Source

Frankfurt Ard

Collection Method

Likely contains survey data, as inferred from the description of questionnaires and respondent demographics.

Time Range

1995

Geography

Germany (specifically mentions federal state as a demographic variable)