Black Myth Wukong Player Survey: Music Cognition and Purchase Intent

561 players of the 2024 video game Black Myth Wukong provided feedback for a study on music's influence on consumer behavior. The dataset supports analysis of how music cognition, immersion, and emotional arousal mediate purchase intentions, based on the Stimuli-Organism-Response (S-O-R) theory. It was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the role of gamification design and cultural confidence.

Use Cases

• Modeling purchase intention pathways using PLS-SEM based on survey constructs.
• Analyzing the mediating effects of immersion and emotional arousal on music cognition.
• Investigating how gamification design moderates the relationship between music and emotional arousal.
• Studying the role of cultural confidence in strengthening the link between immersion and purchase intent.
• Testing the applicability of the S-O-R theory in a video game and music consumption context.

Strengths

• Dataset is based on a substantial sample of 561 players.
• Analysis employs a recognized theoretical framework (S-O-R theory) and advanced statistical method (PLS-SEM).
• Publicly available under a permissive CC-BY-4.0 license.

Limitations

• Column names and specific variable measurements are not provided, limiting reproducibility.
• The dataset size is listed as 29841 (units unclear), but the row count is unknown, creating a metadata conflict.
• Data is from a single, specific game context, which may limit generalizability.

Provenance

Source

Research by Qing Ye, associated with a study on Black Myth Wukong.

Collection Method

Survey feedback data collected from players.

Time Range

2024 (game release year).

Freshness

Last updated on 2026-03-24.

Geography

Likely focused on players of a Chinese-developed game; specific geographic coverage is not stated.