NESP TWQ Project 2.1.3 data was collected from land managers and other sources to evaluate water quality improvement program marketing in the Great Barrier Reef region. The project, led by James Cook University in partnership with Australian and Queensland government departments, used these evaluations to inform engagement strategies from 2016 to 2018. Its goal was to demonstrate methods for monitoring how program changes improve adoption and alter land manager behaviors.
Use Cases
- Evaluate the effectiveness of different program marketing strategies based on data collected from land managers.
- Analyze factors influencing the adoption of water quality practices based on engagement strategy evaluations.
- Model behavior change among agricultural stakeholders based on insights from program monitoring.
- Design targeted social marketing campaigns for environmental programs based on action research findings.
Strengths
- Data was collected in partnership with multiple Australian federal and state government departments.
- The project applies a defined action research methodology spanning from 2016 to 2018.
- The description specifies a clear goal of informing and monitoring reconfigured engagement strategies.
Limitations
- Column-level documentation is absent; field semantics must be inferred after download.
- Row count is unknown, which may limit suitability assessment.
- The primary file formats listed are PNG and HTML, which may not contain the core structured data.
Provenance
- Source
- James Cook University (JCU) and Australian/Queensland government departments.
- Collection Method
- Data collected from land managers and elsewhere for an action research project.
- Time Range
- 2016-2018
- Freshness
- Last updated 2026-07-10 13:12:27.922998; freshness should be verified.
- Geography
- Great Barrier Reef (GBR) region, Australia.