NESP TWQ Project 3.1.3 - Harnessing the science of social marketing in communication mater

NESP TWQ Project 3.1.3 extends a desktop review analyzing communication materials for landholders in the Reef Trust Tender – Burdekin and The Reef Programme. The project, hosted by the Australian Ocean Data Network, reviewed materials from 2017 concerning readability, message framing, tone, and visual imagery. The analysis identified barriers to message acceptance and behavior adoption, such as overly complex language and unintended effects of imagery.

Use Cases

• Evaluate the readability of environmental communication materials based on the described analysis of language complexity.
• Assess the impact of message tone on audience engagement based on the project's findings.
• Analyze the effectiveness of visual imagery in promoting recommended behaviors based on the review's conclusions.
• Inform the development of foundational communication materials for water quality programs based on the extended analysis.

Strengths

• Analysis is based on real communication materials from established programs like the Reef Trust Tender.
• Findings have implications for wider environmental communication programs, as noted in the description.
• Project metadata includes a specific last updated timestamp of 2026-07-13.

Limitations

• The dataset's row count and specific column structure are unknown, limiting suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• Data may reflect geographic and programmatic bias inherent to the specific Great Barrier Reef initiatives studied.

Provenance

Source

Australian Ocean Data Network

Collection Method

Desktop review of existing communication materials.

Time Range

2017-2017

Freshness

Last updated 2026-07-13 11:28:49.894414; freshness should be verified.

Geography

Great Barrier Reef region, specifically Burdekin and related Reef Programme areas.