NFL Team Instagram Relationship Management Strategies

A dataset from a study exploring the NFL's use of Instagram to manage fan relationships. It examines three teams and their application of six relationship cultivation strategies derived from relationship management theory and marketing literature. The dataset was authored by Emily Jones and last updated in March 2026.

Use Cases

• Analyze the frequency and application of six specific relationship cultivation strategies across three NFL teams.
• Compare relationship management strategy usage between different NFL teams on Instagram.
• Investigate correlations between specific relationship cultivation strategies and fan engagement metrics implied by the study's focus.

Strengths

• Data is grounded in established relationship management theory and marketing literature.
• Focuses on a specific, high-profile league (NFL) and platform (Instagram).
• Explicitly examines six defined relationship cultivation strategies.
• Uses a CC BY 4.0 license for open sharing and reuse.

Limitations

• The dataset scope is limited to only three NFL teams, not the entire league.
• Sample size, row count, and specific column structure are unknown.
• Data may be temporally limited to the period of the original study.

Provenance

Source

figshare, authored by Emily Jones.

Collection Method

Created for a study on NFL Instagram use and relationship management.

Time Range

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Freshness

Last updated March 2026.

Geography

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