Survey Data on Government Tourism TikTok Impact and Travel Intentions

406 survey responses from a study linking government tourism TikTok account quality to audience travel intentions. The dataset, authored by Yuan Sun and last updated on 2026-05-18, was used to construct a structural equation model analyzing mediating effects of destination image and positive emotions.

Use Cases

• Modeling travel intention drivers based on perceived information and service quality.
• Analyzing the mediating role of destination image perception in social media marketing.
• Studying the relationship between positive emotions and travel intentions from government social media content.
• Testing the Stimulus–Organism–Response (SOR) framework in a tourism context.

Strengths

• 406 survey responses provide a basis for statistical modeling.
• Dataset is structured for structural equation modeling analysis as described.
• Clear theoretical foundation in the SOR model and emotion appraisal theory is documented.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• The 130.0 KB file size suggests a limited scope of variables.

Provenance

Source

Yuan Sun via figshare.

Collection Method

Survey data collected from 406 respondents.

Freshness

Last updated 2026-05-18 17:22:04; freshness should be verified.