Survey Data on Visual Attention and Museum Visit Intentions for 205 Respondents

205 survey responses examine the relationship between visual presentation of culturally creative desserts and museum visit intentions. The data, collected by Zichen Ke and last updated in April 2026, was analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). It supports a four-stage VCVB framework linking perceived visual attention, curiosity, visit motivation, and behavioral intention.

Use Cases

• Testing the indirect-only mediation pattern between visual attention and behavioral intention based on the described VCVB framework.
• Replicating the PLS-SEM analysis on the relationship between curiosity and visit motivation.
• Investigating the role of image-mediated stimuli in first-exposure marketing scenarios as described in the study.

Strengths

• Data is from a specific survey of 205 respondents, providing a defined sample size.
• Analysis is based on a clearly defined theoretical framework (AIDA/VCVB) and methodology (PLS-SEM).
• Dataset is openly licensed under CC-BY-4.0 for reuse.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• The 5.5 KB file size suggests a very limited scope, likely containing only summary or model results, not raw survey data.

Provenance

Source

Zichen Ke via figshare

Collection Method

Survey using image-based stimuli, analyzed with PLS-SEM.

Time Range

Survey date is unknown; dataset metadata updated April 2026.

Freshness

Last updated 2026-04-13 17:36:34; freshness should be verified.

Geography

Likely focused on Chinese cultural context, but specific geography is not stated.