Effects of Ad Disclosure Types on Recognition, Literacy, and Purchase Intention

Ya-En Catherine Lin created this dataset on figshare, last updated 2026-05-27. It examines how different types of advertising disclosures influence ad recognition, consumer literacy, and purchase intention. The dataset is stored in an XLS file and is 9.5 KB in size.

Use Cases

• Analyzing the relationship between disclosure types and ad recognition based on the described experiment.
• Modeling the effect of different disclosures on consumer purchase intention as mentioned in the description.
• Studying how ad literacy metrics vary with disclosure formats as referenced in the title.

Strengths

• Dataset is openly licensed under CC-BY-4.0.
• File size is 9.5 KB, indicating a focused and manageable scope.
• Author attribution is provided (Ya-En Catherine Lin).

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• Description metadata is limited; actual data quality requires manual inspection after download.

Provenance

Source

figshare

Freshness

Last updated 2026-05-27 17:23:13; freshness should be verified.