Effects of Disclosure Types on Advertising Literacy and Purchase Intention

A 5.5 KB Excel dataset by Ya-En Catherine Lin, last updated on 2026-05-27. The data examines how different types of disclosures affect consumer advertising literacy and purchase intention.

Use Cases

• Analyze the impact of disclosure types on advertising literacy based on the described experiment
• Model the relationship between disclosure types and purchase intention based on the described experiment
• Compare the effectiveness of different advertising disclosures for consumer education based on the described experiment

Strengths

• Dataset is openly licensed under CC-BY-4.0
• File size is 5.5 KB, indicating a focused and manageable scope

Limitations

• Row count is unknown, which may limit suitability assessment
• Column-level documentation is absent; field semantics must be inferred after download

Provenance

Source

figshare

Freshness

Last updated 2026-05-27 17:23:12; freshness should be verified