HTMT Value: Survey Data on OTT Platform User Experience from 230 Respondents
by Ya-Qin You·Updated 10d ago
5.5 KB1files
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Description
230 survey responses from users of Over-The-Top (OTT) video platforms, collected by Ya-Qin You and last updated on 2026-05-29. The dataset contains 21 items measured on seven-point Likert scales, used to analyze how user experience dimensions influence functional value, satisfaction, and usage intention. A PLS-SEM analysis was conducted using SmartPLS 3 with 5,000 bootstrap resamples.
Use Cases
Modeling user satisfaction based on convenience, interaction, and emotional experience factors mentioned in the description
Predicting usage intention for OTT platforms based on survey-derived UX dimensions
Analyzing the mediating role of satisfaction between service quality and user intention as described
Training models to understand the relationship between functional value and user retention in digital services
Strengths
Dataset includes 230 survey responses, providing a foundation for statistical analysis.
Model fit and predictive performance metrics are reported (SRMR=0.075, R² values up to 0.760).
Data is shared under a permissive CC-BY-4.0 license, allowing for broad reuse.
Limitations
Column-level documentation is absent; field semantics must be inferred after download.
Row count is unknown, which may limit suitability assessment for certain modeling tasks.
The dataset is very small (5.5 KB), indicating limited scope and feature set.
Provenance
Source
figshare
Collection Method
Survey data collection from OTT platform users.
Freshness
Last updated 2026-05-29 17:35:02; freshness should be verified.
Data is in XLS (Excel) format; appropriate software is required to open it.