Instagram Ad Performance Data for Supplements and Cosmetics

Kenjiro Inoue's dataset contains anonymized Instagram advertising data, including caption texts, product categories, impressions, clicks, and computed CTR values. The 14.7 MB CSV file was last updated on April 15, 2026. Brand identifiers and sensitive information have been masked to comply with privacy requirements.

Use Cases

• Predicting click-through rates based on anonymized ad caption text.
• Comparing advertising performance between supplement and cosmetic product categories.
• Analyzing the relationship between impressions and clicks for social media ads.

Strengths

• Dataset is 14.7 MB in size, indicating a manageable scale for analysis.
• Contains multiple key advertising metrics: impressions, clicks, and computed CTR.
• Explicitly states privacy measures with anonymized and masked sensitive data.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• Description metadata is limited; actual data quality requires manual inspection after download.

Provenance

Source

Kenjiro Inoue

Collection Method

Likely collected from Instagram advertising campaigns, anonymized for privacy.

Freshness

Last updated 2026-04-15 18:03:00; freshness should be verified.