Survey Measurement Items for Visitor Attention and Motivation Study

Zichen Ke's dataset contains measurement items for latent variables used in a study on visual presentation and visitor intention. The study surveyed 205 respondents using image-based stimuli to examine a four-stage VCVB framework. The data was last updated on 2026-04 -13 and is shared under a CC-BY-4.0 license.

Use Cases

• Constructing latent variable models based on the VCVB framework (Visual Attention, Curiosity, Visit Motivation, Behavioral Intention)
• Replicating Partial Least Squares Structural Equation Modelling (PLS-SEM) analysis described in the study
• Analyzing relationships between visual attention and behavioral intention under first-exposure conditions
• Examining the mediating role of epistemic curiosity in image-mediated contexts

Strengths

• Data is directly linked to a published study with a clear theoretical framework (AIDA/VCVB)
• Survey includes responses from 205 participants
• Dataset is openly licensed (CC-BY-4.0) for reuse

Limitations

• Column-level documentation is absent; field semantics must be inferred after download
• Row count is unknown, which may limit suitability assessment
• Data may reflect bias inherent to the specific survey sample and figshare platform

Provenance

Source

Zichen Ke via figshare

Collection Method

Survey using image-based stimuli, analyzed with PLS-SEM

Time Range

Study period not specified

Freshness

Last updated 2026-04-13 17:36:31; freshness should be verified

Geography

Likely focused on Chinese cultural context, but not explicitly stated