Measures and Items from a Retail Study on Fixture Crowding and Shopping Aids

A 5.5 KB Excel file containing measures and items used in a multi-study research project on retail design. The dataset, authored by Mathias C. Streicher and last updated in April 2026, examines how in-aisle fixtures and shopping aids like carts influence purchasing behavior through spatial crowding and perceived control.

Use Cases

• Replicate statistical analyses on the mediating role of perceived control based on the study's described moderated-mediation model.
• Model the impact of spatial crowding on sales using the measures from the described field experiments.
• Analyze the differential effects of shopping carts versus baskets on consumer sensitivity to spatial constraints.
• Benchmark fixture planning strategies against the study's findings challenging the assumption that maximizing fixtures supports aggregate sales.

Strengths

• Dataset is openly licensed under CC-BY-4.0, permitting broad reuse.
• Based on causal, in-store evidence from three studies including a 12-week scanner-based field experiment.
• File size is 5.5 KB, indicating a concise and likely focused set of measures.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment for large-scale modeling.
• Description metadata is limited; actual data quality requires manual inspection after download.

Provenance

Source

figshare

Collection Method

Measures and items collected from a multi-method research project involving field and laboratory experiments.

Time Range

Specific study dates not provided in the input.

Freshness

Last updated 2026-04-22 17:25:25; freshness should be verified.

Geography

Geographic coverage of the field experiments is not specified in the input.