Mediation Effects: Survey Data on OTT Video Platform User Experience

Ya-Qin You's dataset contains survey data from 230 users on Over-the-Top (OTT) video platform user experience. The data includes 21 items measured on seven-point Likert scales and was used for a Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. The dataset was last updated on May 29, 2026.

Use Cases

• Modeling user satisfaction based on UX dimensions like convenience/fluency and emotional experience.
• Analyzing the mediating role of satisfaction between service quality and usage intention.
• Investigating the direct and indirect effects of interaction features on platform adoption.
• Validating structural equation models for technology acceptance using survey data.

Strengths

• Dataset includes 230 survey responses, providing a foundation for statistical analysis.
• Model fit statistics are reported, including an SRMR of 0.075 and R² values for key constructs.
• The PLS-SEM analysis used 5,000 bootstrap resamples, suggesting a rigorous methodological approach.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment for large-scale modeling.
• The geographic and demographic scope of the 230 survey respondents is not specified, which may introduce bias.

Provenance

Source

Ya-Qin You via figshare

Collection Method

Survey data collection from users of OTT video platforms.

Freshness

Last updated 2026-05-29 17:35:06; freshness should be verified.