Survey Data on Gamer Motivation and Virtual Product Purchases, 239 Respondents

239 esports gamers with prior purchase experience responded to an online survey distributed on Reddit. The dataset contains responses from Likert-scale items measuring constructs like self-presentation motivation, attitude, and purchase intention, used to test a multi-relational behavioral model. The data was collected and analyzed by Kun Chang, with results published on figshare in 2026.

Use Cases

• Testing structural equation models based on motivation-cognition-intention-behavior relationships described in the study
• Analyzing generational differences in decision-making processes for virtual product consumption
• Modeling the association between self-presentation motivation and purchase behavior in free-to-play games

Strengths

• All constructs were measured using established multi-item Likert scales, suggesting methodological rigor
• Dataset is openly available under a CC-BY-4.0 license, permitting reuse and modification
• Specific statistical results (e.g., β coefficients, p-values) are reported, providing context for the underlying data

Limitations

• Row count is unknown, which may limit suitability assessment for large-scale modeling
• Column-level documentation is absent; field semantics must be inferred after download
• The dataset is very small at 5.5 KB, indicating limited scope and sample size

Provenance

Source

figshare

Collection Method

Online survey distributed on Reddit to esports gamers

Time Range

null

Freshness

Last updated 2026 05 04 17:26:05; freshness should be verified

Geography

null