Relationships Between Ad Recognition, Advertising Literacy, and Purchase Intention

Ya-En Catherine Lin's dataset explores the relationships between ad recognition, advertising literacy, and purchase intention. The data is stored in a 9.5 KB XLS file and was last updated on May 27, 2026. It is shared under a CC-BY-4.0 license on the figshare platform.

Use Cases

• Analyze the relationship between ad recognition and purchase intention based on the described variables.
• Model the mediating role of advertising literacy between ad exposure and consumer intent based on the described concepts.
• Test hypotheses about consumer behavior in advertising contexts based on the measured constructs.

Strengths

• Dataset is small at 9.5 KB, facilitating quick download and initial exploration.
• Has a clear open license (CC-BY-4.0) permitting reuse and redistribution.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• Description metadata is limited; actual data quality requires manual inspection after download.

Provenance

Source

Ya-En Catherine Lin via figshare

Freshness

Last updated 2026-05-27 17:23:14; freshness should be verified.