Survey Results on AI vs Human Product Design and Purchase Intentions

316 valid questionnaires collected by Yunxi Feng examine how perceived design source affects Chinese consumers' purchase intentions. The dataset likely contains survey responses used to test mediation by novelty and perceived brand effort, and moderation by product type. It was last updated on April 16, 2026.

Use Cases

• Analyze consumer purchase intention based on perceived AI versus human design source
• Test mediation effects based on novelty and perceived brand effort variables
• Investigate moderation effects based on product type
• Benchmark marketing strategies for AI-designed products

Strengths

• Dataset is based on 316 valid questionnaires, providing a specific sample size
• Analysis was conducted using Mplus 8.0, suggesting structured statistical modeling
• License is CC-BY-4.0, allowing open reuse

Limitations

• Row count is unknown, which may limit suitability assessment
• Column-level documentation is absent; field semantics must be inferred after download
• Data may reflect geographic bias inherent to the Chinese consumer sample

Provenance

Source

Yunxi Feng

Collection Method

Survey questionnaire

Freshness

Last updated 2026-04-16 17:35:25

Geography

China