User Experience Survey Data for OTT Video Platforms

Survey data from 230 users on OTT video platform experience, collected by Ya-Qin You. The dataset includes 21 items measured on seven-point Likert scales and was used for a PLS-SEM analysis. It was last updated on May 29, 2026.

Use Cases

• Analyze the relationship between convenience/fluency and functional value based on the described UX dimensions.
• Model the mediating role of satisfaction between emotional experience and usage intention based on the described pathways.
• Investigate the direct and indirect effects of service-quality experience on user outcomes based on the described evaluative pathways.

Strengths

• Dataset includes results from 230 survey respondents.
• Model demonstrated acceptable fit with an SRMR of 0.075.
• R² values of 0.522 for functional value, 0.760 for satisfaction, and 0.339 for usage intention indicate explained variance.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• The 9.5 KB file size suggests a very limited scope, likely containing only model results.

Provenance

Source

Ya-Qin You via figshare.

Collection Method

Survey data collection and PLS-SEM analysis with 5,000 bootstrap resamples using SmartPLS 3.

Freshness

Last updated 2026-05-29 17:35:07; freshness should be verified.