Survey of Hotel Guest Evangelism in Vietnam and Thailand

Ngo Cao Nghia's dataset contains survey responses from 428 hotel guests in Vietnam and Thailand. The data supports a two-wave study investigating how frontline employee attributes influence customer brand evangelism. It was last updated on 2026-05-28.

Use Cases

• Analyzing the relationship between employee digital competence and brand evangelism based on survey constructs.
• Comparing the mediating roles of symbolic brand image and relational trust across different cultural contexts.
• Investigating how loyalty program participation moderates trust-based evangelism based on the study's findings.
• Examining the effect of visit frequency on image-based evangelism mechanisms.

Strengths

• Data is based on a two-wave survey design with 428 respondents.
• The study includes multi-group analysis comparing Vietnam and Thailand.
• The dataset file is available in XLS format and is licensed under CC-BY-4.0.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• The dataset is very small at 5.5 KB, indicating limited scope.

Provenance

Source

Ngo Cao Nghia via figshare

Collection Method

Two-wave survey design implemented with hotel guests.

Freshness

Last updated 2026-05-28 17:28:34; freshness should be verified.

Geography

Vietnam and Thailand