Study 1 Measures: Experimental Data on Degrowth and Green Growth Messaging

969 U.K. millennial respondents participated in an online experiment comparing sufficiency-promoting marketing messages framed around degrowth versus green growth. The dataset, authored by Dallas O’Dell and last updated in May 2026, likely contains measures of consumption attitudes, behavioral intentions, and values from this study. It is a 9.5 KB XLS file shared under a CC-BY-4.0 license on figshare.

Use Cases

• Compare the effects of degrowth versus green growth message framing on consumption attitudes based on the experimental design.
• Analyze the relationship between message framing and support for environmental policies based on the described civic-oriented values.
• Investigate the role of commercial versus non-commercial messengers in promoting sufficiency based on the study's critical reflection.
• Examine the psychological implications of degrowth messaging on individual mobilization for societal change based on the described findings.

Strengths

• Experimental data from 969 participants provides a basis for statistical analysis.
• Clear temporal metadata indicates the dataset was last updated on 2026-05-28.
• Data is shared under a permissive CC-BY-4.0 license.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• The 9.5 KB file size suggests a very limited scope of data.

Provenance

Source

figshare

Collection Method

Data likely gathered via two online experiments with U.K. millennial respondents, as described.

Freshness

Last updated 2026-05-28 17:24:19; freshness should be verified.

Geography

United Kingdom (based on respondent description)