Study 2 Measures: Experimental Data on Degrowth and Green Growth Messaging

Experimental data from two online studies exploring how degrowth versus green growth framing influences sustainable intentions and policy support among U.K. millennials. The dataset, authored by Dallas O’Dell and last updated in May 2026, contains results from regression analyses on responses from 1,902 participants. It is shared under a CC-BY-4.0 license.

Use Cases

• Analyzing the differential impact of degrowth versus green growth messaging on consumption attitudes based on the described experimental conditions.
• Investigating the relationship between message framing and support for environmental policies as described in the study findings.
• Studying the role of commercial versus non-commercial messengers in promoting sufficiency, a key concept from the description.
• Examining how system-level problem framing affects individual mobilization for societal change, as suggested by the research conclusions.

Strengths

• Data is derived from two online experiments with a combined sample size of 1,902 U.K. millennial respondents.
• The dataset is explicitly linked to peer-reviewed research concepts on degrowth and green growth communication.
• It is shared under a permissive CC-BY-4.0 license, facilitating reuse.

Limitations

• The dataset is very small at 9.5 KB, indicating limited scope and likely a summary or analysis file rather than raw response data.
• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment for certain analyses.

Provenance

Source

figshare

Collection Method

Data collected via two online experiments and subsequent regression analyses.

Freshness

Last updated 2026-05-28 17:24:20; freshness should be verified.

Geography

United Kingdom (U.K. millennial respondents)