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Two online experiments with 969 and 933 U.K. millennial respondents, exploring how degrowth versus green growth framing influences sustainable intentions and behaviors. The dataset, authored by Dallas O’Dell and last updated in May 2026, contains results from regression analyses of these experiments. It is a 9.5 KB Excel file shared under a CC-BY-4.0 license on figshare.
Data is in XLS format, requiring software capable of reading Excel files.