Survey Data on Generation Z Purchase Intention for Tea-Culture Homestays

Survey data from a study examining how Generation Z involvement and cultural identity influence purchase intention for tea-culture homestays. The dataset, shared under a CC-BY-4.0 license by Qing Zhang on figshare, was last updated in May 2026. It is a small file of 5.5 KB, likely containing responses analyzed with SPSS and AMOS software.

Use Cases

• Testing structural equation models based on the described constructs of involvement, cultural identity, and purchase intention.
• Analyzing mediation effects based on the described role of cultural identity between involvement and purchase intention.
• Studying generational consumer trends based on the focus on Generation Z respondents.
• Investigating cultural factors in hospitality based on the specific context of tea-culture homestays.

Strengths

• Dataset is openly shared under a CC-BY-4.0 license, permitting reuse with attribution.
• File size is 5.5 KB, indicating a compact and likely focused dataset.
• The description provides specific research findings, such as the positive effect of involvement on cultural identity and purchase intention.

Limitations

• Row count is unknown, which may limit suitability assessment for statistical analysis.
• Column-level documentation is absent; field semantics must be inferred after download.
• The dataset is very small (5.5 KB), indicating a limited scope and sample size.

Provenance

Source

figshare, uploaded by Qing Zhang.

Collection Method

Likely collected via survey from Generation Z consumers, as described in the study.

Time Range

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Freshness

Last updated 2026-05-06 17:33:18; freshness should be verified.

Geography

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