Survey Data on AI vs Human Product Design and Purchase Intentions

316 valid questionnaires were used to examine how perceived design source affects purchase intentions. The dataset likely contains survey responses analyzed with Mplus 8.0 to test discriminant validity of variables. It was authored by Yunxi Feng and last updated on April 16, 2026.

Use Cases

• Analyze consumer purchase intentions based on perceived design source (AI vs human)
• Study mediation effects of novelty on purchase intentions
• Investigate mediation effects of perceived brand effort on purchase intentions
• Examine moderation effects of product type on purchase intentions

Strengths

• Dataset size is 5.5 KB, indicating a compact and focused dataset
• Based on 316 valid questionnaires, providing a specific sample size
• Licensed under CC-BY-4.0, allowing for open reuse

Limitations

• Row count is unknown, which may limit suitability assessment
• Column-level documentation is absent; field semantics must be inferred after download

Provenance

Source

figshare

Collection Method

Likely gathered via survey questionnaires

Freshness

Last updated 2026-04-16 17:35:24; freshness should be verified

Geography

Likely focused on Chinese consumers