Survey Data on AI vs Human Product Design and Consumer Purchase Intentions

316 valid questionnaires from Chinese consumers were used to examine how perceived design source affects purchase intentions. The dataset likely contains survey responses analyzed with Mplus 8.0, authored by Yunxi Feng and last updated in April 2026. Findings include mediation by novelty and perceived brand effort, and moderation by product type.

Use Cases

• Analyze the relationship between perceived design source and purchase intention based on survey responses.
• Test mediation effects of novelty and perceived brand effort on purchase decisions.
• Examine how product type moderates the impact of AI versus human design.
• Model consumer preferences for AI-designed products versus human-designed products.

Strengths

• Dataset is based on 316 valid questionnaires.
• Analysis was conducted using Mplus 8.0 software.
• License is CC-BY-4.0, allowing for open reuse.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• Data may reflect geographic bias inherent to a survey of Chinese consumers.

Provenance

Source

Yunxi Feng

Collection Method

Likely gathered via consumer survey.

Freshness

Last updated 2026-04-16 17:35:27; freshness should be verified.

Geography

China