Survey Data on Generation Z Purchase Intent for Tea-Culture Homestays

A study by Qing Zhang examines the mediating effect of cultural identity on the relationship between Generation Z consumer involvement and purchase intention for tea-culture homestays. The dataset, last updated in May 2026, contains survey results analyzed with SPSS and AMOS. It is a 5.5 KB Excel file shared under a CC-BY-4.0 license on figshare.

Use Cases

• Testing structural equation models for mediating effects based on the described relationships between involvement, identity, and intention.
• Analyzing Generation Z consumer attitudes towards cultural tourism products mentioned in the description.
• Replicating empirical verification of the mediating role of cultural identity in purchase decisions.
• Benchmarking survey analysis techniques using SPSS and AMOS software as referenced.

Strengths

• Dataset is openly licensed (CC-BY-4.0) for reuse and redistribution.
• Specific analytical tools (SPSS24.0 and AMOS24.0) are documented, suggesting a structured analysis workflow.
• The study tests three clear hypotheses, indicating a focused research design.

Limitations

• Row count and column-level documentation are unknown, which limits suitability assessment.
• The dataset is very small (5.5 KB), suggesting limited scope or a minimal number of records.
• Geographic and demographic specifics of the survey sample are not provided in the metadata.

Provenance

Source

Qing Zhang via figshare.

Collection Method

Likely contains survey data from Generation Z consumers, analyzed with SPSS and AMOS for empirical verification.

Time Range

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Freshness

Last updated 2026-05-06 17:33:19; freshness should be verified.

Geography

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