Correlation Coefficients for Douyin Microdrama Engagement Metrics

A 5.5 KB Excel file published on figshare by Yuan Tian on May 11, 2026. It contains correlation coefficients analyzing the relationship between audience engagement metrics for a warm realist microdrama on Douyin. The study focuses on the narrative characteristics of the drama 'The Puppy Laifu' and its audience reception.

Use Cases

• Analyze the relationship between different social media engagement metrics (comments, likes, favorites, shares) based on the correlation coefficients.
• Study audience reception mechanisms for short-form video content based on the described 'narrative-decoding' analytical framework.
• Investigate how narrative elements like moral dilemmas and emotional contrasts influence comment willingness based on the study's findings.

Strengths

• File size is precisely 5.5 KB, indicating a focused, small-scale analysis.
• Dataset is published under the permissive CC-BY-4.0 license for reuse.
• The description provides a clear methodological framework combining audience reception theory and word frequency analysis.

Limitations

• Row count and column-level documentation are unknown, limiting assessment of data structure and granularity.
• The dataset is specific to a single microdrama ('The Puppy Laifu'), which limits generalizability.

Provenance

Source

figshare

Collection Method

Analysis of audience comments on a Douyin microdrama, using a combination of narratology, audience reception theory, and word frequency analysis.

Freshness

Last updated 2026-05-11 17:22:16.

Geography

Platform: Douyin (China).