Survey Results on Tourism Intentions from Government TikTok Accounts

Survey data from 406 respondents analyzes the link between government tourism TikTok account quality and audience travel intentions. The dataset contains results from a structural equation model based on the Stimulus–Organism–Response framework. It was authored by Yuan Sun and last updated on 2026-05-18.

Use Cases

• Analyzing the relationship between information quality and travel intentions based on survey responses.
• Studying the mediating role of destination image perception between service quality and travel intentions.
• Investigating the serial mediation effect of destination image and positive emotions on travel intentions.
• Modeling audience responses to government social media content using structural equation modeling.

Strengths

• Dataset is based on survey data from 406 respondents, providing a specific sample size.
• The analysis employs a structural equation model, suggesting a structured analytical approach.
• The dataset is licensed under CC-BY-4.0, allowing for open reuse.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• The dataset is very small at 5.5 KB, indicating limited scope.

Provenance

Source

Yuan Sun

Collection Method

Survey data collection from an unspecified population.

Freshness

Last updated 2026-05-18 17:22:08; freshness should be verified.