Survey on Microtransaction Purchasing Behavior Among Filipino Millennials and Gen Z

300 valid survey responses from Urban Millennial and Generation Z gamers in the capital region of the Philippines, collected from August to October 2025. The data was analyzed using a higher-order PLS-SEM approach to investigate factors influencing spending on video game microtransactions. Author Emil Renfred Rendon published the dataset under a CC-BY-4.0 license on figshare in 2026.

Use Cases

• Modeling behavioral intention to purchase microtransactions based on UTAUT3 constructs like habit and performance expectancy.
• Analyzing the relationship between hedonic motivation, curiosity, and player immersion in gaming contexts.
• Investigating the influence of social influence and price value on actual digital spending behavior.
• Studying regional gaming economies with a focus on the cultural and economic context of the Philippines.

Strengths

• Dataset is based on 300 valid survey responses, providing a defined sample size.
• The study design integrates constructs from two established theoretical models: UTAUT3 and HMSAM.
• Data collection occurred over a specific three-month period from August to October 2025.

Limitations

• The dataset is very small at 43.7 KB, indicating limited scope and likely a summary or document rather than raw survey data.
• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment for large-scale analysis.

Provenance

Source

figshare

Collection Method

Data were collected through an online survey.

Time Range

Survey administered from August to October 2025.

Freshness

Last updated 2026-05-08 11:32:09; freshness should be verified.

Geography

Capital region of the Philippines.