U.S. Direct Sales Percentages by Industry and Business Size, Q2 2026

Statistics Canada provides the percentage of sales made directly to clients or customers in the United States over the last 12 months. The data is broken down by the North American Industry Classification System (NAICS), business employment size, type of business, business activity, and majority ownership. The dataset was last updated on June 2, 2026.

Use Cases

• Analyze sales channel concentration based on the reported percentage of direct sales.
• Compare industry-specific direct sales patterns based on NAICS classification.
• Model the relationship between business size and direct sales strategy based on employment size categories.
• Investigate ownership influence on sales channels based on majority ownership data.

Strengths

• Data is disaggregated by multiple dimensions including NAICS, business size, and ownership.
• Published by the authoritative national statistical office, Statistics Canada.
• Specific temporal coverage for the second quarter of 2026.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment for large-scale modeling.

Provenance

Source

Statistics Canada

Collection Method

Likely collected via business surveys or administrative data.

Time Range

Last 12 months leading to the second quarter of 2026.

Freshness

Last updated 2026-06-02 12:48:34.366182; freshness should be verified.

Geography

United States (sales destination), with data originating from Canadian businesses.