Google Trends Searches for Breast Cancer and Mammograms in Brazil, 2004-2019

From 2004 to 2019, this dataset contains Google Trends search data related to breast cancer and mammograms in Brazil, analyzed for trends and seasonality. The study by Oswaldo Santos Baquero from Universidade de São Paulo correlates search volume with the number of screening mammograms performed. It examines the impact of the Pink October awareness campaign on public health information-seeking and screening behavior.

Use Cases

• Analyzing seasonal patterns in health information searches based on the described time-series data.
• Correlating public search interest with healthcare service utilization based on the described comparison with mammogram counts.
• Evaluating the geographic distribution of health information demand based on the described data across Brazilian states.
• Studying the impact of mass awareness campaigns on public behavior based on the described analysis of Pink October.

Strengths

• Data spans a 15-year period from 2004 to 2019, enabling longitudinal analysis.
• Analysis includes geographic distribution across Brazilian states.
• Correlates two distinct data series: Google search trends and mammogram screening counts.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• Data may reflect geographic bias inherent to the Google Trends platform and its user base in Brazil.

Provenance

Source

Oswaldo Santos Baquero, Universidade de São Paulo

Collection Method

Google Trends search data analysis

Time Range

2004-2019

Geography

Brazil