Two primary categories of political ad spend data—advertiser and state-level—across Google platforms. These records detail financial expenditures for digital campaigning within the United States.
Use Cases
- Analyze regional campaign strategies by comparing spend across the state-level column.
- Identify top political spenders by aggregating totals from the advertiser column.
- Evaluate the scale of digital influence by analyzing spend across Google platforms.
Strengths
- Includes advertiser-level spending totals for political campaigns.
- Breaks down advertising expenditures by individual U.S. states.
- Covers political ad placements specifically across Google platforms.
- Focuses on political advertising within the United States geographic region.