Postcard Campaign Survey on Financial Literacy in Groningen Power Districts

A door-to-door information campaign about handling money and debt was conducted for residents of the Groningen power districts De Hoogte and Korreweg. The campaign, organized by the Groningse Kredietbank with partners MJD, Stiel, and Humanitas, used postcards to disseminate advice and support addresses. A survey by O&S Groningen assessed the campaign's short-term recognition and impact on residents' knowledge of financial help.

Use Cases

• Analyzing campaign recognition and recall based on survey responses about postcard content.
• Evaluating differences in financial help knowledge between campaign-aware and unaware groups.
• Studying the perceived effectiveness of door-to-door information delivery for social services.

Strengths

• Survey assessed short-term recall of campaign content.
• Data captures clear differences in knowledge between groups exposed and not exposed to the campaign.
• Campaign was a collaborative effort involving multiple local aid organizations.

Limitations

• Row count and column-level documentation are unknown, limiting suitability assessment.
• The causal link between the campaign and observed knowledge differences is not confirmed.
• Data is provided only in PDF format, which may hinder structured analysis.

Provenance

Source

Ministerie van Binnenlandse Zaken en Koninkrijksrelaties

Collection Method

Survey conducted by O&S Groningen to gauge recognition of a door-to-door postcard campaign.

Time Range

null

Freshness

Last update date is unknown; freshness unverified.

Geography

Groningen power districts De Hoogte and Korreweg, Netherlands.