Meta Platforms, Inc. provides domain-level metrics measuring U.S. adult users' potential exposure to Facebook posts containing links to civic news domains. The dataset aggregates metrics on potential audience size, content attributes, user attributes, and political interest over a study period. It originates from Facebook activity data for adult U.S. monthly active users.
Use Cases
- Analyze correlations between user attributes and potential audience size for civic news content.
- Model political interest levels based on aggregated user attributes and content attributes from the study period.
- Segment potential audience size metrics by different content attributes to understand reach patterns.
Strengths
- Data originates from Meta Platforms, Inc., a primary source for Facebook activity.
- Aggregates metrics across multiple dimensions: audience size, content, user attributes, and political interest.
- Focuses on a specific population of adult U.S. monthly active Facebook users.
Limitations
- Unknown sample size and row count limit statistical assessment.
- Aggregated domain-level metrics prevent analysis of individual user-level interactions.
- Specific time range for the study period is not provided, limiting temporal analysis.
Provenance
- Source
- Meta Platforms, Inc.
- Collection Method
- Aggregated from Facebook activity data for adult U.S. monthly active users.
- Time Range
- Study period unspecified.
- Freshness
- Dataset metadata was last updated on 2026-02-23.
- Geography
- United States