Facebook Civic News URL Exposure Metrics for U.S. Adults

URL-level metrics measure U.S. adult Facebook users' potential exposure to posts containing civic news links shared by their connections. The dataset aggregates potential audience size, content attributes, user attributes, and political interest over a study period. It was created by Meta Platforms, Inc.

Use Cases

• Analyze relationships between user attributes and potential exposure to civic news URLs.
• Model potential audience size based on content attributes and political interest.
• Study the distribution of political interest across user attributes in the context of news exposure.

Strengths

• Data originates from Meta Platforms, Inc., the operator of Facebook.
• Includes multiple analytical dimensions: audience size, content attributes, user attributes, and political interest.
• Focuses on a specific population of adult U.S. monthly active Facebook users.

Limitations

• The core metric is 'potential' exposure, not confirmed user views.
• Sample size and temporal coverage of the study period are unspecified.
• Lacks detailed column definitions and raw data samples for validation.

Provenance

Source

Meta Platforms, Inc.

Collection Method

Aggregated from Facebook activity data.

Time Range

Study period unspecified.

Freshness

Dataset metadata was last updated in February 2026.

Geography

United States