Taylor Boas collected televised campaign advertising for major presidential candidates in Chile, Brazil, and Peru from the 1980s through 2011. The videos were used for a human-coded content analysis scoring dimensions of linkage, policy focus, and cleavage priming. The study develops a theory of 'success contagion' to explain divergent campaign strategies across these new democracies.
Use Cases
- Analyzing the evolution of campaign strategies based on televised advertising content.
- Comparing linkage, policy focus, and cleavage priming tactics across countries and elections.
- Testing the 'success contagion' theory using video evidence from multiple electoral cycles.
Strengths
- Collection aims to include every piece of televised advertising for major candidates from the 1980s through 2011.
- For Brazil, most evening electoral broadcasts for every major candidate since 1989 are available, with missing episodes typically around 5%.
- Analysis draws on multiple data sources: videos, interviews, media coverage, and direct observation.
Limitations
- Column-level documentation is absent; field semantics must be inferred after download.
- Row count is unknown, which may limit suitability assessment.
- Peru's 1995 and 2000 elections are excluded from the collection.
Provenance
- Source
- Boas, Taylor
- Collection Method
- Collection of televised campaign advertising broadcasts and human-coded content analysis.
- Time Range
- 1980s through 2011
- Freshness
- Last updated 2025-10-20 19:58:24; freshness should be verified.
- Geography
- Chile, Brazil, Peru