Survey Data on ESG Impact via Brand Value and Green Innovation

Questionnaire data examines the impact of Environmental, Social, and Governance (ESG) activities on corporate financial performance, with a focus on the mediating roles of brand value and green innovation. The dataset contains 504 valid survey responses collected from the wenjuanxing platform over a two-month period. It was created by Rui Zhang to provide empirical evidence on the return path of ESG investments.

Use Cases

• Analyzing the correlation between ESG activity scores and financial performance metrics.
• Testing parallel mediation models using brand value and green innovation as variables.
• Applying resource-based view or stakeholder theory to survey-based empirical data.
• Studying the role of brand assets in translating non-financial ESG efforts into economic returns.
• Investigating the relationship between green innovation capabilities and firm profitability.

Strengths

• Dataset contains 504 valid questionnaire responses, providing a substantial sample for analysis.
• Data is structured for testing specific parallel mediation effects between ESG, brand value, green innovation, and finance.
• It is openly licensed under CC-BY-4.0, facilitating reuse and secondary analysis.

Limitations

• The specific column names and questionnaire items are not provided in any source, limiting transparency into the measured variables.
• Sources conflict on the row count: one source lists a size of 115938 bytes but no row count, while others list 'None' for rows, making the exact data structure unclear.
• The geographic origin of the survey respondents and the specific November-December years are not specified.

Provenance

Source

Rui Zhang

Collection Method

Survey data collected via the wenjuanxing platform.

Time Range

November to December (year unspecified)

Freshness

2026-03-26 02:40:41