#EstoNoEsUnJuego: Spanish State Health Campaign Tweets from September 2020

Sonia Santoveña Casal's research dataset analyzes digital citizen e-participation in Spain's #EstoNoEsUnJuego (#ThisIsNotAGame) state health campaign. The campaign was launched by Spain's Ministry of Health via Twitter in September 2020 to reinforce COVID-19 protective measures. This dataset, harvested from e-cienciaDatos, was last updated on November 23, 2025.

Use Cases

• Analyze public engagement patterns based on Twitter interactions with a state health campaign.
• Study e-participation dynamics based on citizen responses to official COVID-19 messaging.
• Model sentiment or discourse based on social media data surrounding a public health initiative.
• Assess campaign reach and digital strategy effectiveness based on the described Twitter promotion.

Strengths

• Focuses on a specific, high-impact public health campaign (#EstoNoEsUnJuego) from September 2020.
• Data originates from an official source, Spain's Ministry of Health.
• Dataset metadata includes a clear author, organization, and last update date (2025-11-23).

Limitations

• Description metadata is limited; actual data quality requires manual inspection after download.
• Column-level documentation is absent; field semantics must be inferred after download.
• Row count and file formats are unknown, which may limit suitability assessment.

Provenance

Source

Ministry of Health of Spain (campaign origin), Sonia Santoveña Casal (research author), e-cienciaDatos Harvested Dataverse.

Collection Method

Likely gathered via Twitter API or web scraping in relation to the campaign.

Time Range

Campaign launched in September 2020; data collection period is unspecified.

Freshness

Last updated 2025-11-23 05:10:10; freshness should be verified.

Geography

Spain, with a focus on the state-level health campaign.