Consumers’ Rights Valuation: Conjoint Experiment Data from a U.S. Sample

Encompassing results from a conjoint experiment conducted by Jaroslaw Kantorowicz with a representative U.S. sample to quantify how consumers value legal rights. The data captures trade-offs between contractual terms—including warranties, liability, and privacy—and product attributes such as price and brand reputation. It was released via Harvard Dataverse to provide empirical evidence for policy debates regarding standard form contracts.

Use Cases

• Quantifying the marginal utility of warranty coverage compared to specific price points
• Modeling the impact of brand reputation on a consumer's willingness to waive privacy or liability rights
• Analyzing consumer preferences for conflict resolution clauses within standard contracts

Strengths

• Representative U.S. sample ensures findings are generalizable to the broader American consumer population
• Covers four distinct legal right categories: warranties, liability, privacy, and conflict resolution
• Experimental design isolates the specific impact of brand reputation on the valuation of legal terms

Limitations

• Experimental survey data may not fully capture 'click-wrap' behavior where consumers typically ignore terms in real-world settings
• Specific row counts and file schemas are not detailed in the primary metadata

Provenance

Source

Jaroslaw Kantorowicz, Harvard Dataverse

Collection Method

Conjoint experiment survey

Freshness

Last updated March 2026.

Geography

United States