Billboarding Effects on Consumer Brand Responses Replication Data

Replication data for the Journal of Marketing study 'E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses'. The dataset supports replication of the study's analysis on consumer responses to billboarding. It was authored by Zhe Zhang and last updated in January 2026.

Use Cases

• Replicate experimental analysis of consumer brand responses to billboarding from the JM-24-0609 study
• Validate statistical models and findings on billboarding effects presented in the original research
• Conduct secondary analysis using the provided replication package variables and measures

Strengths

• Data is a formal replication package for a Journal of Marketing publication, ensuring academic rigor
• Dataset was last updated in January 2026, indicating recent maintenance

Limitations

• Specific data structure, including row count, column names, and file formats, is unknown
• The dataset's scope is limited to supporting the replication of a single, specific study

Provenance

Source

Journal of Marketing

Collection Method

Replication package for an academic study

Freshness

Last updated on 2026-01-21.