Replication Data for Extended Reality in B2B Sales Studies

A replication package contains materials required to reproduce empirical analyses from a manuscript on extended reality in business-to-business sales. The materials include datasets, stimuli, code files, and outputs organized by study. The package was authored by Janina Mettler and associated with the Journal of Marketing, with a last update timestamp of 2026-04-21.

Use Cases

• Replicate statistical analyses on sales performance based on the supplied datasets and syntax files.
• Study drivers of extended reality adoption in B2B settings using the provided stimuli and model files.
• Analyze contingency effects in technology implementation based on the study-level outputs.

Strengths

• Includes full replication materials (datasets, code, outputs) for multiple studies.
• Provides mapping files linking statistical outputs to manuscript tables and figures.
• Supports multiple statistical software packages (SPSS, Stata, AMOS).

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.

Provenance

Source

Journal of Marketing

Collection Method

Materials compiled for academic replication.

Time Range

null

Freshness

Last updated 2026-04-21 19:43:00; freshness should be verified.

Geography

null