Replication Data for a study on global ride-hailing platform affordances and developing market characteristics. The dataset contains qualitative field data authored by Samuelson Appau and associated with the Journal of Marketing. It was last updated on June 11, 2026.
Use Cases
- Analyzing platform affordances and user experiences in ride-hailing services (inferred from domain, verify after download)
- Comparative studies of ride-hailing platform characteristics across different global markets (inferred from domain, verify after download)
- Qualitative research on the intersection of technology, marketing, and mobility in developing economies (inferred from domain, verify after download)
Strengths
- Published on the Dataverse platform.
- Last updated on 2026-06-11 20:22:43.
Limitations
- Metadata is minimal; actual content requires verification after download.
- Column-level documentation is absent; field semantics must be inferred after download.
- Row count and file format are unknown, which may limit suitability assessment.
Provenance
- Source
- Journal of Marketing
- Collection Method
- Qualitative field data
- Freshness
- Last updated 2026-06-11 20:22:43.
- Geography
- Global