University Branding Publications from Scopus 2002-2025

655 bibliographic records from Scopus detail academic publications on university branding published between 2002 and 2025. The dataset was compiled by Nguyen, Huyen for a science mapping review, supporting analyses like co-authorship and bibliographic coupling.

Use Cases

• Conduct co-authorship analysis using author and affiliation fields to map collaboration networks in university branding research.
• Perform bibliographic coupling analysis with citation data to identify thematic clusters and intellectual structure.
• Analyze publication trends over the 2002-2025 time range to track the evolution of university branding as a research field.
• Filter records based on title, abstract, and keyword fields to identify specific sub-topics within the broader literature.

Strengths

• Contains 655 curated bibliographic records, providing a substantial corpus for analysis.
• Covers a 24-year time range (2002-2025), enabling longitudinal study of the field.
• Records are sourced from the authoritative Scopus database, ensuring a foundation of peer-reviewed literature.
• Specifically filtered for relevance to university branding using title, abstract, and keyword criteria.

Limitations

• Limited to 655 documents, which may not represent the entire universe of publications on the topic.
• Scope is confined to publications indexed in Scopus, potentially excluding relevant works from other databases or gray literature.
• The dataset's structure and available fields (e.g., specific columns) are not described, which may complicate analysis.

Provenance

Source

Scopus database

Collection Method

Bibliographic records were retrieved and filtered based on title, abstract, and keywords for relevance.

Time Range

2002 to 2025

Freshness

Data was last updated on 2026-01-23, indicating recent curation.