A synthetic U.S. electric-vehicle illustration compares a hypothetical BYD Han EV launch profile with Tesla Model 3 reference utilities. The dataset supports a framework linking market orientation, dynamic capabilities, and value-based strategy. It was authored by Jonathan Wilson and last updated on June 30, 2026.
Use Cases
- Measure the marketing attribute-performance gap based on customer-weighted distance between desired and delivered attribute profiles.
- Decompose value loss into insight and execution components based on the described framework.
- Analyze customer-surplus formation for electric vehicles based on attributes like trust, charging, and service.
Strengths
- Framework developed by an author affiliated with Harvard Dataverse.
- Illustrative example focuses on the U.S. electric-vehicle market.
Limitations
- Column-level documentation is absent; field semantics must be inferred after download.
- Row count is unknown, which may limit suitability assessment.
- The dataset is a synthetic illustration, not real-world observational data.
Provenance
- Source
- Harvard Dataverse
- Collection Method
- Synthetic data created for an academic illustration.
- Freshness
- Last updated 2026-06-30 00:53:36; freshness should be verified.
- Geography
- United States