Experimental Data on Personalization and Customer Repulsion

This dataset supports a manuscript investigating when personalization repels customers. It contains data files, syntax files, and preregistrations for multiple experimental studies, including survey PDFs with stimuli. The specific number of rows, columns, and file size is not provided.

Use Cases

• Analyze experimental survey responses from the provided SAV data files to test hypotheses about personalization effects.
• Use the SPS syntax files to replicate the statistical analyses performed in the original manuscript.
• Examine the preregistration documents to assess study design and confirmatory analysis plans.
• Review the survey PDFs to understand the exact stimuli and measures used across different experimental conditions.

Strengths

• Data is associated with a peer-reviewed manuscript published in the Journal of Interactive Marketing.
• Includes multiple components for each study: raw data (SAV), analysis syntax (SPS), and often preregistration files.
• Provides PDF copies of the experimental surveys, offering transparency into the stimuli presented to participants.

Limitations

• The core data structure (rows, columns, variables) is not described, making initial assessment difficult.
• Data is stored in proprietary SAV (SPSS) format, requiring specific software or conversion for analysis in other tools.
• The sample size and demographic composition of participants for each study are unknown.

Provenance

Source

Author Yi, John Jongsei, associated with the Journal of Interactive Marketing.

Collection Method

Data collected from experimental studies, as indicated by the presence of survey PDFs and preregistrations.

Freshness

Last updated on 2026-02-06.