Replication Data for Differential Privacy in Targeting Simulation Study

A replication package for the Journal of Marketing Research paper 'Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability'. It contains code and data required to reproduce the simulation study, as well as a synthetic alternative to the original field experiment data. The package was provided by Gilian Ponte and last updated in June 2026.

Use Cases

• Replicating simulation results on differential privacy implementation based on the provided code and data.
• Analyzing the implications of privacy techniques on profitability using the synthetic experiment data.
• Studying trade-offs between data privacy and targeting accuracy in marketing contexts.

Strengths

• Includes all code and data required to reproduce the simulation study.
• Provides a synthetic alternative for replicating the empirical analysis when original data is restricted.

Limitations

• Original field experiment data is not publicly released due to a non-disclosure agreement.
• Column-level documentation is absent; field semantics must be inferred after download.
• Row count and file formats are unknown, which may limit suitability assessment.

Provenance

Source

Journal of Marketing Research, author Gilian Ponte.

Collection Method

Created as a replication package for an academic paper; includes simulation data and synthetic data.

Freshness

Last updated 2026-06-11 20:44:49