Nigerian Survey on Ethical Consumption Attitudes and Purchases

538 respondents in Nigeria answered a survey measuring the gap between ethical concern and actual purchasing behavior. The data includes measures of ethical importance, purchase frequency, product choice under a 20% premium, perceived honesty of brands’ claims, and post-purchase guilt. Author BLESSING AKEOBONG AKPAN published the dataset on figshare in 2026 under a CC-BY-4.0 license.

Use Cases

• Analyzing the relationship between scepticism and post-purchase guilt based on survey responses
• Investigating the impact of income on willingness to pay an ethical premium
• Comparing the importance assigned to brand ethics across different age groups
• Modeling the attitude-behavior gap in ethical consumption using demographic and attitudinal variables

Strengths

• Survey includes 538 respondents, providing a substantive sample size for analysis
• Measures specific constructs like perceived brand honesty (11.3% believed claims are completely honest) and post-purchase guilt (mean scores reported)
• Data collection method (self-administered questionnaire) and statistical tests used (Mann-Whitney U, chi-square) are clearly described

Limitations

• Row count is unknown, which may limit suitability assessment
• Column-level documentation is absent; field semantics must be inferred after download
• Data reflects a single cross-sectional survey in Nigeria, limiting generalizability to other contexts

Provenance

Source

figshare

Collection Method

Cross-sectional survey conducted using a self-administered questionnaire.

Freshness

Last updated 2026-05-23 19:14:44; freshness should be verified

Geography

Nigeria