Municipal Visits by Presidential Candidates in Mexico's 2012 Election

An original database tracks municipal visits by candidates from Mexico's three main parties during the 2012 presidential campaign. The dataset was constructed from press monitoring of two major newspapers, El Universal and Milenio Diario, to analyze campaign strategies. It was authored by Alejandra Armesto and is hosted on Harvard Dataverse.

Use Cases

• Analyze candidate travel strategies based on municipal visit patterns mentioned in the description
• Model the relationship between partisan strongholds and campaign outreach based on described electoral geography
• Study the evolution of campaign themes and material/symbolic offers over time as described
• Investigate the targeting of loyal versus undecided voters through campaign event locations

Strengths

• Data is derived from systematic press monitoring of two major national newspapers
• Focuses on a specific, measurable component of presidential campaigns: municipal visits
• Designed to answer specific research questions about candidate strategy and voter appeal

Limitations

• Column-level documentation is absent; field semantics must be inferred after download
• Row count is unknown, which may limit suitability assessment
• Data coverage is limited to the 2012 election cycle and sources from two newspapers

Provenance

Source

Harvard Dataverse

Collection Method

Constructed from press monitoring of El Universal and Milenio Diario newspapers.

Time Range

2012 Mexican presidential campaign period

Freshness

Last updated 2026-05 08 01:57:36; freshness should be verified

Geography

Municipalities across Mexico