Municipality Visits During Mexico's 2018 Presidential Campaign

The 2018 Mexican presidential campaign provides the temporal context for this dataset, which systematically tracks candidate visits to municipalities. Created by Alejandra Armesto and hosted on Harvard Dataverse, it records campaign events for the three main candidates: Andrés Manuel López Obrador, Ricardo Anaya Cortés, and José Antonio Meade Kuribreña. The data allows for analysis of distinct territorial strategies employed during this election marked by party realignment.

Use Cases

• Compare territorial campaign strategies based on the number of municipality visits per candidate.
• Analyze the relationship between candidate visits and historical party strongholds mentioned in the description.
• Model the targeting of loyal versus undecided voters through campaign event locations.
• Examine the evolution of campaign focus over time based on shifting voter preferences.

Strengths

• Focuses on a historically significant election with a 30-point victory margin and party realignment.
• Compares three distinct candidate strategies with specific visit counts: 120, 20, and 48 municipalities visited by a cutoff date.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• Freshness should be verified; last metadata update was 2026-05-11.

Provenance

Source

Harvard Dataverse

Collection Method

Likely systematized from journalistic tracking data, as mentioned in the description.

Time Range

2018 Mexican presidential campaign period.

Freshness

Last updated 2026-05-11 14:18:41

Geography

Municipalities across Mexico.