Social representations in intercultural context: the daily life of three Brazilian subsidi

33 semi-structured interviews with Brazilian and foreign team members from three multinational company subsidiaries in Brazil, conducted by researcher Janaína Maria Bueno. The qualitative case study uses the Theory of Social Representations to analyze intercultural interactions and their impact on organizational daily life. Findings highlight commonalities like transnationalization strategies and challenges like communication problems.

Use Cases

• Analyzing social representations of cultural diversity based on interview transcripts mentioned in the description
• Studying the construction of intercultural routines in multinational companies based on the described organizational daily life
• Investigating the relationship between global guidelines and local demands in subsidiaries based on the described transnationalization strategies
• Exploring the development of intercultural competencies and international mobility processes based on themes from the interviews

Strengths

• 33 semi-structured interviews provide a qualitative foundation for analysis
• Focus on three distinct case studies allows for comparative insights
• Application of the Theory of Social Representations (TSR) provides a specific analytical framework

Limitations

• Row count and specific data format are unknown, which may limit suitability assessment
• Column-level documentation is absent; field semantics must be inferred after download
• Last update date is unknown; freshness unverified

Provenance

Source

Janaína Maria Bueno

Collection Method

Qualitative case study using documental research and 33 semi-structured interviews

Geography

Brazil (three multinational company subsidiaries)